01
Product Design
Designing digital products from discovery and information architecture through UX, UI, prototyping and validation.
Product Design · UX/UI · Web · E-commerce
Product Designer & UX/UI Designer
Thoughtful design. Real-world impact.
I'm Víctor Rubio, a Product Designer and UX/UI Designer based in Valencia, Spain. With over six years of experience in digital and web design, I turn complex requirements into clear, usable and visually compelling digital experiences.
About me
Digital products built with design thinking and technical insight.
I'm a Product Designer and UX/UI Designer based in Valencia. My background spans digital product design, user experience, web design, e-commerce and front-end development.
I've worked on professional client projects and end-to-end design concepts, from research and information architecture to interfaces and interactive prototypes. I also understand what it takes to bring designs to production with HTML, CSS, WordPress and WooCommerce.
My background in Fine Arts and Design Thinking combines strong visual judgment, structured problem-solving and attention to detail.
More about me
0+
Years of experience
0+
Digital projects
0
Core disciplines
UX + UI + WEB
Hybrid UX + UI + Web skill set
Expertise
What I bring to digital products.
02
UX/UI Design
User flows, wireframes, interfaces, design systems and prototypes focused on real user needs.
03
E-commerce
Shopping journeys, product information architecture and online stores designed for clarity and frictionless navigation.
04
Web & Front-End
Designing and building responsive web interfaces with HTML, CSS, WordPress and WooCommerce.
Selected work
Featured projects.
View all projects
Experience
Professional experience.
IWIGO
UX/UI · Web · E-commerce
UX/UI design, visual design, e-commerce and web development for clients across different industries. Featured projects: Mallorkinas, YourTrucks Spain and RCNC.
IBB Hotel Collection
UX/UI Designer
Digital experience design for a hotel group, including booking journey redesign, consistent visual language across digital touchpoints and usability-focused improvements.
Open to new opportunities
Looking for the next
Looking for the next
product challenge.
I'm interested in opportunities in Product Design, UX/UI and digital design, especially in teams where design, product and technology work closely together.